Every day, millions of barrels of water are hauled by truck to support oil & gas drilling, completions, and production activities. The sheer scope of this task and the manual fashion in which it is often managed leads to costly inefficiencies and limits the ability to function proactively in a time-sensitive industry.

We provided real-time water tracking and accounting software specifically designed to address those challenges. This novel approach based on mobile technology helped automate the tracking of trucks and water types, enabling more cost-effective decisions regarding fluid movement and leading to lower trucking costs as well as more accurate billing, accounting, and most importantly environmental regulatory reporting.

ShaleApps Logistics was our premiere water management and logistics application. The Logistics application helped E&P companies keep track of drivers in real-time, see their truck states, see the actions drivers were taking, and automate the company's accounting and invoicing.

In my role as Creative Director, I oversaw every aspect of design and implementation of ShaleApps Logitics mobile and web applications. I also built out insight driven research practices to support features that meant the most to those using our products every day.